It is indeed extremely difficult to evaluate which social networking platform could turn out to be the best platform for any business. At such time of utter confusion, the obvious is to go along with the social network giants such as the Facebook or say Instagram. But there is many another type of social network which could turn out vital for the business if chosen after conscious thinking.
To help businesses select the best social media network, herein are some helpful factors that can help one in making the best choice for brands-
1. First, understand the business target market
One of the biggest factors when selecting social networks for the company is to decide on what demographics or target market one is trying to reach. Most businesses have their social presence on multiple accounts and at times, individual networks have the propensity to attract user with a similar attitude. The point is if one is thinking to run a retirement property, then there is no point that they run it on Twitter or Pinterest as these two networks have been found predominantly a hub for youngsters.
To flip the coin, very few companies in the market have the same target audience. There may be two car companies that may have the same target audience of 18-22 age group people. But what is vital at such moment is to evaluate which brand has the good pick-up from which area say whether it is rural or urban. It is only after this evaluation that one can decide on the selection of network to be utilised.
2. Evaluate customer base- global/local
Evaluating the network of customers is important to select the right social network. Facebook is one platform that is used worldwide and its use for any company on the planet is safer. Every country has its own unique preferences from platform and user behaviour trends right through. It needs to be integrated into local strategy and international strategy for the business.
3. Acquire full information on network’s latest developments & new platforms
All social network platforms are a playing field at present. Every next day, there is some invention of new platforms. Hence, for marketers across the world, it is a great learning ground for average social media marketers too. The success of platform means the scope of some developments to retain its customer base; while failure hints new features and new technologies on the horizons for major players to implement it for its own benefit.