“It takes twenty years to build a reputation and five minutes to ruin it” - Warren Buffett
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With severe competition in the market and rise in the growth of start-ups and firms, the business scenario has tightened ever than before. It is why the famous quotation by Warren Buffett holds much importance for brands to consider while they are looking forward to building a positive image for their business.
Undoubtedly, the internet has opened up many avenues in which a trader can promote his business and trade across the shore but it has also simultaneously burgeoned a culture of sharing opinions, values and thoughts. So, whether they are positive or negative opinions, they are critical to your company’s image, reputation, and success.
To further elongate this vital point of increasing importance of brand reputation in the overcrowding cyberspace at the moment, here are the quoted words of Anthony Will, the CEO of Reputation Resolutions who said, “Implementing strategies to build and protect your online reputation is crucial for any startup looking to survive. What comes up on the first page of ‘Google’ search will have a direct impact on a startup’s ability to generate sales and attract investors. By creating a positive online reputation with high ranking web properties, startups can mitigate the risk of negative content impacting their brand in the future, and set the company up for long-term success.”
Hence, it amply clears everything behind why we are discussing this important topic that is “are brands adequately paying attention towards managing their brand reputation online or are they simply focusing on sales and business targets?” The point is an imbalance of focus on either area of business goals that of sales and online reputation management can put a brake on your success ride.
So let us check out some of the important steps by which brands can protect their digital footprint and enable a positive brand image in the grave competitive global market.
- First and foremost, brands need to ensure that they are monitoring all their social media accounts and conducting regular sentiment analysis. This will not only help you to build an engagement level with the people who are following you on your social page but will also help you know what’s going around your brand and what you need to tweak in your brand and its promotion. And if you find maximum positive feedback, do not forget to share them as much as you can to keep the buzz floating in the right direction for your brand.
- Secondly, keep performing rigorous SEO activity and regularly search for your business on search engine. It is important as you have to stay tuned to what people are saying on review sites and blogs. Based on it, take a prompt and appropriate action.
How To Tackle With Bad Reviews Related To Your Business?
Well, bad reviews will inevitably come and the only way by which you can tackle them is by replying them politely and by using the good repute you have built as a brand in the market.
Keep engaging customers regularly with your positive online presence and build a healthy relationship by exchanging content. Respond regularly to their comments/ posts and share posts that relate to your brand’s interest in social causes. By doing the above-mentioned steps, we are sure you can reflect a positive image of your brand and find much difference in your success chart.
Remember, by maintaining online reputation of your brand, you are not just protecting your enterprise in the present but actually paving a way for brighter future and building trust that’s hard to gain easily. So use Brand Reputation Management as your stepping stone to drive forward your brand image in the market.